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zarin taslima
Jun 29, 2022
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Home page Articles Technology 8 Ways to Increase Your Ecommerce Sales with Personalization 8 Ways to Increase Your Ecommerce Sales with Personalization Posted: 2020-12-16 What is personalization in the context of e-commerce? This strategy aims to show visitors that your online content meets their needs. It is based on their personal data and past behavior on your website - searches, purchases, location, interests or demographics. The content itself can have different formats, depending on the products or services you sell - individual offers, complementary ideas, discounts, news articles, useful information, tips, etc. Why is personalization important? Personalized content saves time Nowadays, users are overwhelmed with information - ads, articles, social media posts, newsletters, videos, etc. Since people are busy, they don't want to waste time on irrelevant company banner design content. This is why personalization is useful and adds customer value. Personalized content shows that brands care about their customers If you're a Spotify user, you've probably enjoyed your personalized yearly recap showing the history of what you've listened to in 2019 and the entire decade before. Spotify's annual campaign was hugely successful and tens of millions of people went crazy sharing their summaries. Why? Because it was personal and each Spotify user had an individual and unique experience. Why Personalization Matters Spotify Source: Spotify What do the numbers say? 80% of buyers are more likely to buy from a company that provides personalized experiences. 44% of consumers say they are likely to become repeat buyers after a personalized shopping experience with a particular business.
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zarin taslima

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