Jun 19, 2022
In Welcome to the Forum
On a continuum ("assertive" and "aggressive") Adjective card Photo courtesy of Margot Bloomstein Here are some tips for choosing your adjectives. Job Function Email List Unless otherwise noted, these tips come from this conversation and this conversation in the Job Function Email List Content Strategy Google group. “Start with what you hear often, and the thesaurus. In general, I include many terms that can be contradictory. Traditional and modern, strategic and tactical) as well as terms that represent nuanced nuances on the same continuum (e.g., edge, cutting edge, bleaching edge). Job Function Email List See Krista Stevens' blog entry for more details. Job Function Email List (Margot)Include words that "stakeholders have used in the past to describe their brand". Also "cannibalize" your tone of voice and writing guidelines, and include. Terms that come up in user testing, design concepts, you name it". (Elizabeth McGuane)"We've taken commonly used words like 'funny', and tried to Job Function Email List break them down further into more specific terms, like 'naughty', 'witty', 'tongue-in-cheek', for example." (Aimee Cornell)If you use Margot's term, "pick first" which you think is most relevant and conducive to Job Function Email List the discussion in your group.