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rajia sultana
May 08, 2022
In Welcome to the Forum
Have you ever felt like AdWords is one giant juggling act? You reduce your cost per click, only to see your conversion rate drop. You increase the volume of leads, but Phone Number List those leads don't turn into sales. You are finally increasing your sales, but your cost per click is now too high… When does the madness stop? With all of these seemingly conflicting priorities, it can be easy to drop the ball multiple times. Or, even worse, you might feel like AdWords isn't worth it, throw your hands up and quit. However, there is a way to juggle all of your marketing goals - a way to Phone Number List balance clicks, conversions, sales, and return on investment (ROI). The secret to this act of juggling is… keyword prioritization. Prioritization of keywords The idea behind "keyword prioritization" (coining a new term here, I guess) is quite simple: you categorize your AdWords keywords into different levels based on the results they generate. Then, as your business needs change, all you have to do is Phone Number List turn tiers on and off to meet your goals. So if leads are more important than sales today, all you need to do is activate a few more levels. If profitability is more important than tomorrow's sales volume, turn off a few levels. Once you Phone Number List have effective keyword levels in place, you can instantly adapt to your business needs. It's a simple way to match your AdWords advertising to your business goals. And the good news is that it's quite easy to Phone Number List implement: Step 1: Make sure you're tracking the right metrics As great as keyword ranking is, it comes with a caveat. To set up meaningful keyword levels, you need to know which keywords produce which results. If you're optimizing for leads, you need to track leads. If you're optimizing for sales, you need to Phone Number List track sales. If you're optimizing for ROI, you need to track revenue. Depending on the metrics you're tracking, this may mean you need to implement conversion tracking on your site or ensure your CRM is tracking sales at the keyword level. Unfortunately, only 29% of AdWords advertisers even track conversions effectively enough to use keyword ranking.
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rajia sultana

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