Jul 17, 2022
In Welcome to the Forum
That’s made possible through something called Phone Number List the Facebook pixel, an intelligent code that learns from how people interact with your brand and your website—from liking your social media posts to making a purchase—and makes it possible to Phone Number List personalize how you advertise to them over time. The Facebook pixel learns from all the traffic you send to your online store, so if you plan on advertising on Facebook or Instagram at any point in the future, it’s important to have your Facebook pixel set up. You can get clear instructions on how to set it Phone Number List up for your Shopify store by using our free Facebook marketing app (note that this process will require you to also set up a Facebook page and ad account for your business). Search engine Phone Number List ptimization (SEO) Many shoppers turn to Google and other search engines as part of their purchasing journey, whether it’s to find a product they saw or heard about through a friend or they’re Phone Number List conducting some comparison shopping for a purchase. Helping your online store’s pages and your products Phone Number List appear in these search results can create passive streams of relevant traffic for free. However, it takes time to grow this source of traffic, especially if you’ve only just created your store Phone Number List website. You can lay the right foundation through a practice called search Phone Number List engine optimization, which we were first introduced to when we set up our Products and Phone Number List Pages in our store. Other areas of your store where you’ll want to keep SEO in mind are the Phone Number List title and meta description fields, which can be found under Online Store > Preferences.