Jul 28, 2022
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Outbound marketing can be divided into two branches: traditional and digital. In traditional outbound marketing, an advertiser pays for advertising space in a medium such as radio, television, or print. Some of the better known types are: Radio spots. TV commercials. Spaces in newspapers or magazines, such as flat or half flat. Brochures. Spectacular. For its part, digital outbound marketing has the same premise as traditional marketing, but instead of being known in traditional media, it seeks to position itself within websites, search engines or social networks, with a prior payment. Among them are: Paid social media posts. Paid results within search engines, which appear in the first positions. Email marketing. Banners on web pages. Paid videos within YouTube. As you can see, the fax number list premise of outbound marketing, both traditional and digital, is one: reach as many potential customers and sell as many products as possible. What you should know before starting in Outbound digital marketing Before getting started in outbound digital marketing, it is important to know how you can implement this sales strategy in your business. As a starting point, it is important that you have already defined a buyer persona , that is, the semi-fictional definition of your ideal client. In fact at Aloha! We have talked to you in detail about what the buyer persona is , what it is for and how you can create it. Many skip this part of outbound marketing because, according to the general belief, this sales strategy seeks to reach as many people as possible.