If you are a fast train driver, you must have had this experience: "Two minutes, two minutes, get off immediately!" - Passengers will always be like a little girl who goes out on a date, demonstrating the "time dilation" in Einstein's special theory of relativity with practical actions Presence – often adding a zero after the scheduled time to wait until they arrive late.
In 2015, Cheng Wei, CEO of Didi Express, announced for the first time six major travel O2O business lines – taxis, special cars, express trains, free rides, chauffeurs and buses. As of 2017, Kuaiche has grown rapidly and has become Didi's largest Buy email list business unit and main source of profit.
As the threshold for online car-hailing rises, Didi is also constantly looking for new business growth points under high pressure. It is in such an environment that Didi Minibus came into being. It is now February 2, 2018, more than a year has passed since the official release of Didi Minibus.
Did this product, which was criticized at the time of its birth as "the reality of running a fast train in a minibus coat", solved the pain point it originally aimed at "3km short-distance travel in the city"?
The outline of this article is as follows:
Document overview and analysis purposes
Minibus Product Introduction
The background of the minibus: the current travel problem - the "wind" generated by the minibus
Functional Design of Minibuses: Passenger Terminal
Functional design of minibus: driver side
1. Document overview and analysis purpose
Experience model: iPhone SE
System version: 10.3.3
APP version: 5.1.14
Experience time: 2017.11.9-2018.1.29
Past and Present: uberHOP—A New Way to Commute
What is the significance of the existence of the minibus?
The logic and deep purpose behind the functional design of the minibus
From Seattle to Second Flag West: One Hundred and One Ways to Commute
Exploring the business model of minibuses - how to exist in the cracks?
2. Brief introduction of minibus products
1. Product name : Didi Minibus
2. Product type : travel application
3. Supported platforms :
The "minibus" function module built into the "Didi Chuxing" app in the passenger terminal supports iOS, android
"Didi Minibus Driver" app on the driver side, only supports android side
4. Product Logo : omitted
5. Operation method : reservation system on the passenger terminal